In 2020, we expect social media to remain key to the work that we do, with extra emphasis on the role of Video and Podcasts in the mix. We all know video is extremely engaging – consider the popularity of the TED talks app. But in 2019, we predict that the video format that will grow and develop the most will be the short-form video.
Glow Creative Thinking
ThreeBest Rated's 50-Point Inspection includes everything from checking reputation, history, complaints, local reviews, nearness, satisfaction, trust and cost to the general excellence.
We caught up with our in-house illustrator, Jenn, about her thoughts on the importance of visuals in a marketing and PR context. Jenn holds a BA Hons degree in Illustration & Design, and uses her artistic vision to produce digital and hand-drawn artwork for Glow Creative across a wide range of styles.
From scary to lairy - how successful marketing has transformed Halloween into a mainstream celebration
Ahhh, Halloween. When else in the year can you hack a round orange vegetable into something that vaguely resembles a face, or attach some cardboard, cat-shaped ears to your own head in a half-hearted effort to ‘take part’ at work?
The golden arch of a letter “M”, an apple with a bite from it. A rounded tick to denote exercise, movement, motion. McDonalds, Apple and Nike - businesses such as these have been so cleverly marketed and branded that words are barely needed. Instead, recognition and acknowledgment are subconscious upon first glance. People believe in brands and whether you like it or not, they are inextricably interlaced into our lives.
For almost every company, your website acts as a hub for all digital traffic. As such, analytics and data measuring tools are incredibly important and useful. Google Analytics is by far the most popular website analytics tool on the market, and we’re here to help you understand its benefits for your business.
We share our top 5 tips for creative content marketing that will engage your customers and make a real difference to your business.
With digital marketing capabilities advancing at an unprecedented rate, the chances are that your audience need to start hearing you through different channels from the ones you are historically used to. If you’re confused about which techniques to prioritise, don’t worry! That’s what we’re here for. A quick meeting with us will help you define your pathway through.
It’s a fact of life that sometimes things need to change. Just like people, sometimes brands need a makeover to accommodate changes within the business and/or industry. Glow Creative have the knowledge and experience to help you with rebranding, improving your communications and brand performance. We will bring focus and help you make decisions to evolve and rebrand to a stronger, more consistent future.
Glow Creative is highly experienced in producing award-winning industry conferences and events on a wide range of topics, from Arts & Culture through to Telecoms, Media & Technology. In 2018, Glow were delighted to conference-produce Connected World Summit & AI Tech World, a large-scale event in London uniting international technology leaders.
If you rely on digital technology to sell your products and services, search engine advertising could well make the difference. To ensure you are always the first company in your customers’ minds, we can help with SEO, website content, Google AdWords, digital presence, online strategy, and more. Find out more...
Our directors, Georgina and Claire, recently took part in the CEO Sleepout Durham, spending one night sleeping rough in Durham Cathedral Cloisters to demonstrate solidarity with those less fortunate. Along with over 50 other CEO and senior level executive participants of CEO Sleepout Durham, Glow Creative contributed to raising over £20,000 to support the work of Changing Lives and other charities which help Durham’s homeless. Thank you for all your support!
Are you a Durham based business with an upcoming technology project but lack the funds to carry it out? Digital Drive County Durham is a new scheme made for small to medium sized businesses, offering up to 40% grant funding to put towards any digital projects your company has.
Glow Creative has been named as one of the very first businesses to receive funding from the Digital Drive Durham scheme, and we've recently moved to expanded office premises in Durham Workspace in Abbey Road, Durham...
If you work from home, make sure you get dressed in the morning... Live Video is well and truly here, and your audience awaits! It is a well known fact that video already accounts for more than two thirds of traffic on the web. In 2018, with live video being actively promoted across Facebook, Twitter, Youtube and now LinkedIn too, the time has come - there is no ignoring it.... Best to get ahead rather than get left behind!
If you are a non-English-speaking native and looking to gain the attention and the trust of English-speaking audiences, you need to communicate in a style of English which really resonates with the people you want to connect with. We work with companies across the world to develop effective international marketing messages for their brands and optimise their choice of English-language wording to help them stand out.
We hope you all have a wonderful break and a chance to relax. This Christmas, we’ve turned our new-found video skills into creating our very own animated online Christmas game! Have a go and see if you can beat us – the current speed record is 00:58… can you do any better? 😊
Marketing can seem a minefield of choices. Is it best to use social media? PR? Print advertising? Which are the best portals to use for analytics and scheduling, and how do I know if that bus back advert is actuallly having any effect? Here's a handy article and chart showing which marketing methods out there are currently most preferred...