Crowne Plaza gave us the challenge of supporting a series of preview events to showcase their newly built hotel.
Glow Creative Thinking
St Oswald's Life List is a motivational campaign that is based around the idea that everybody has a bucket list of ambitions and challenges they would like to complete in their lifetime.
In how many different ways do customers connect with businesses? It’s an interesting question and, if you consider it in the context of your own business, you may be surprised just how long a list you are able to come up with. To name just a few examples, connections are made through products, packaging, printed marketing materials, website design, social media channels - even face to face when customers meet staff or enter your premises. Each of these points of contact, your brand touchpoints, shape your customers’ perception of your business.
We were delighted to be appointed to develop a new brand identity for "Wilbers Management & Consultancy BV". Although based in the Netherlands, the wonders of modern technology served us well and we easily delivered a series of logo concepts on brief, that were much to our clients satisfaction.
It may surprise some to realise your tone of voice and brand personality, the way you as a business, address your audience and partners, is equally as important as your consistent & professional look & feel, typically referred to as your brand identity. Investing in your brand means more value for your business in the long term, and really shouldn't be overlooked.
<span style="\"color:" rgb(51,="" 51,="" 51);="" font-family:="" arial,="" helvetica,="" verdana,="" sans-serif;="" font-size:="" 13px;="" line-height:="" 16.7999992370605px;\"="">This summer will see London play host to the greatest sporting spectacle in the world - the Olympic & Paralympic Games. With Olympic fever gripping the nation and patriotic spirit running high, you may think that the event offers a once in a lifetime marketing opportunity.... read on to find out what you can, or perhaps more accurately, can't do as the Olympics sweep the nation.
We regularly meet established businesses all with a similar problem. They have developed & grown as a business but often feel they have outgrown that first logo they had. Their brand has become inconsistent and their website & literature doesn't deliver the right message. It is an ideal time to get Glow Creative involved for a brand management exercise.
County Durham Enterprise Agency (CDEA) approached Glow Creative for a new logo. A modern, simple & clean look was required.