New Year, New You: Revamping Your Website
23rd January 2019
As the new year begins, there’s no better time to give your website a facelift. At Glow Creative, we’re here to help you do this.
Before you do anything, it’s important to establish exactly why your website might need a revamp. The following are some of the most common reasons:
• Not mobile-optimised or responsive – in today’s multi-screen culture, it’s vital that your website is optimised to mobile devices. If it isn’t, chances are you’ll be missing out on a number of customers who will choose to navigate away again to elsewhere.
• Poor user experience (UX) – a website that is difficult to navigate, disengaging, unnecessarily complex and/or slow to load will inevitably lead to a sour taste in a visitor’s mouth.
• You’re not ranking on Google – if Google can’t find you, it’s likely that potential customers won’t be able to either. If your website isn’t developed to match your top search keywords or isn’t SEO friendly, it might be time for a revamp.
• Outdated – website design trends are constantly changing and it’s important that you try your best to keep up-to-date with these to ensure that your site (and by association, your organisation) looks current and active.
If one or more of these reasons resonate with your website, it’s likely that your sales/leads are down. Though bear in mind that even if your website is performing well, it could still benefit greatly from a well thought out revamp.
Here are Glow’s top web design trends to consider in 2019:
• Homepage videos and animated headers – as connectivity and web loading speeds continue to improve, moving images interwoven into the fabric of the homepage are a growing trend. An animated header strip or a bespoke embedded video on your homepage will catch the eye of a customer from the moment they enter your website and amplify the power of your branding from first glance.
• Chatbots – incorporating a chatbot onto your website will ensure that there is a consistent high level of service being given to your customers, as chat bots are active 24/7 and are programmed to give polite responses at all times. Make sure though that you always have a member of staff available to respond to live communications during the day though, in case any enquiries come through!
• Colour branding – colour creates ideas, sparks interest and can generate certain emotions; using the right colours for your business will help characterise your website and attract customers.
• Bold typography – typography is as much about the visual effect as it is about what the words themselves say. Bold headlines that capture the message of your business in both a visually appealing and informative way will captivate a customer as soon as they enter your website.
• Shapes – in the past, geometric and abstract shapes have taken centre stage in web design. This year, however, there’s a focus on natural, free-flowing shapes and the feeling of movement this provides.
• Minimalism – clear typography and whitespace will continue to dominate website trends this year. The fewer elements and content on your website, the less a customer has to think and the easier your website will be to understand.