A brief to be ‘bold, fun, creative & memorable, yet with a strong business focus’ theme was requested by Inky Thinkers for their new brand identity, providing an opportunity for Glow to develop a series of logo designs to convey the services Inky Thinkers offer and capture their customers imaginations.
Our final solution was a yellow & grey sketched bulb exploding from the top of an ink pot. We developed a colour palette to go alongside this which involved a range of logo options in complementary colours.
The Inky Thinking stationery suite uses all of their colour palette with a range of business cards for each member of the team - adding to the fun & creative nature of the brand.
The website was required to be fresh, creative and visually interesting in appearance. There was a specific requirement for a minimal and simplistic interface, with not too many pages & not too much text. The branding and visuals of the Inky Thinking brand were to be the main features of the site.
We developed a single page site, with a lot of visual stimuli & an easy to use navigation that highlights the key areas of the business. Feedback has been great on this site from both the client & end users alike.
Check it out at www.inkythinking.com
In keeping with the brand we developed a range of icons that best represent Inky Thinking and the dynamic services they offer.