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The Bailey Group

Brief

Bailey Group Chartered Accountants are one of the largest independent accountancy firms in the North East, with practices in Peterlee, Sedgefield, Gateshead, Consett and Redcar.

With a number of practices across the area, The Bailey Group approached Glow Creative to design them a new logo and website to unite the group, and external and internal signage to unite their staff, improve their external visibility and connect their separate locations.

Logo and Branding

The Bailey Group’s original logo was known as ‘the money tree’: a seedling plant growing out of a mound of coins.

The Bailey Group was keen to retain the spirit of the original money tree, keeping with a suggestion of natural growth and green as their identifiable primary colour. Glow Creative therefore took these ideas and developed a new logo, turning the seedling into a fully-fledged tree to represent the success of their own business, and utilising green once again to convey strength, stability and ongoing growth.

Glow also refined the logo font for the company to bring a smarter, fresher feel to the overall brand, and extensive brand guidelines to keep the brand coherent across all fronts. We then integrated the new branding across all of The Bailey Group’s company literature, brochures, business cards, stationery.

Website

The Bailey Group also commissioned Glow to modernise their website, in keeping with the newly designed logo and branding colours, to present their services to clients in a modern and engaging manner.

In addition to reflecting the new branding, the website features many happy and welcoming photos of their staff, lending the company a more approachable feel, handy downloadable resources for clients, an integrated Twitter feed, and an impressive News page celebrating their many ongoing achievements.

Internal and External Signage

In addition to introducing The Bailey Group's new branding across their website, literature and stationary, we also designed pop-up banners for events, as well as bespoke interior wall decorations, window vinyls and exterior shop signage for each separate practice location, all echoing the new money tree logo and bearing the smart new company colours.