NTE is a leading independent unified communications provider, providing business broadband, ethernet, VoIP, telephone systems and IT solutions to customers around the country. NTE approached Glow to refresh and animate their existing logo, and to build an in-depth, customer-centric website to inform new customers about the company’s full offering.
NTE’s brief was for their new website to be professional, simplistic and easy to use. Given the wide array of services which NTE offer, the site also needed to be carefully composed to contain sufficient depth and detail on all of their products.
The result is a website that is dynamic, innovative and demystifies NTE’s services to visiting customers. To add colour and vivacity and to bring the website to life, we turned the site from red and white to red, white and blue.
The website was optimised for mobile viewing and we created a fully functioning, easy-to-use CMS that enables NTE to adapt their website at any time.
We designed fresh new infographics covering each of their services, developed icons, graphs and charts to display NTE’s product information in a visually engaging way, and added in animated motion to buttons and icon graphics on the site to make the site ‘pop out’ to the viewer when hovered over, in a dynamic and interactive way.
It was felt to be very important for clear, coherent branding guidelines to be created for NTE’s existing logo, that would consistent and easy to follow, both in-house and by external partners too.
In refreshing NTE’s existing branding, we incorporated elements of blue into the overarching use of red to represent the energy and dependability of NTE.
As NTE intend to produce lots of case-study and how-to videos in the future, we created this animated logo which they can now use for uniformity across all their video materials.
Before Glow began working with NTE, the company was not present across any social media platforms. Rather than take over and run their feeds for them, we ran an in-depth LinkedIn workshop for NTE’s staff, to educate them on how to get the most out of sharing content on the platform.
The workshop was very successful, and as a result, NTE has managed to develop an effective social media strategy of its own, now boasting a strong presence across LinkedIn and also on Twitter too.