Glow specialises in conference research and event production, on a local, national and international scale. We have provided research and conference production services for a huge array of events over the years including the Broadband World Forum and TV Connect.
We were also asked to head up the team to produce the first two editions of AR & VR World, Europe's leading enterprise-focused two-day Virtual Reality and Augmented Reality event. Such was the event’s success that it has now become a fundamental part of techXLR8, London Tech Week’s flagship event, taking place in London each May.
Glow pitched the idea for the show and produced the initial two iterations of the show from scratch, researching the topic in-depth and booking 150 extremely high-profile speakers at the cutting edge of the virtual and augmented reality revolution worldwide.
We acquired a wide array of extremely prominent speakers for the event, including contributions from key vendors in the AR & VR field and senior-level representatives from companies at the very forefront of AR and VR’s adoption within industry, such as NASA, Boeing, Ford, Jaguar LandRover, Nissan, Lockheed Martin, Newport News Shipbuilding, Transport for London, National Grid, intu, the National Theatre, EBU, the NHS and many more.
We created many new partnerships with key Meetup groups and industry associations and worked closely with the sponsorship, social media, marketing and telesales teams on their international campaigns to maximise the show’s revenue and reach.
Each event created huge interest within the industry and attracted thousands of attendees. Under our leadership, the event was awarded 'Best Team' at the Knect365 Knowledge & Networking Awards, ‘Best Team’ at the Informa Group Awards, and 'Best New Conference Launch' at the Global Conference Network's Conference Awards.