Pace Health Club is based at the Radisson Blu Hotel Durham. They were looking for a brand identity to fit with their current logo and to create the feeling of a luxurious and private healthclub.
We worked with the team at Pace to create some stylish sporting themes to create a strong brand identity that makes them stand apart from the hotel.
Next we designed a range of supporting literature including membership packs, flyers, a monthly newsletter and an email marketing campaign. The overall aim was to raise the profile of the brand in the local area.
We created a sleek, stylish look for the new Pace website design, adopting the colours and themes from the brand identity project. We applied the design to our own template CMS system - this template we have created to allow clients a cost effective CMS solution with a professional finish. It is a template, but it's very flexible & designed not to look like a template at all.
We regularly work closely with PACE to achieve their seasonal marketing goals, whether they are trying to drive membership or promote specific offerings, we tailor adverts & marketing materials to their needs.
If you’re looking for a new brand identity or a new website design you can find out more on the Glow Creative website.