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Pace - Branding, Website & Graphic Design

Brand Identity

Pace Health Club is based at the Radisson Blu Hotel Durham. They were looking for a brand identity to fit with their current logo and to create the feeling of a luxurious and private healthclub.

We worked with the team at Pace to create some stylish sporting themes to create a strong brand identity that makes them stand apart from the hotel.

Graphic Design

Next we designed a range of supporting literature including membership packs, flyers, a monthly newsletter and an email marketing campaign. The overall aim was to raise the profile of the brand in the local area.

Website Design

We created a sleek, stylish look for the new Pace website design, adopting the colours and themes from the brand identity project. We applied the design to our own template CMS system - this template we have created to allow clients a cost effective CMS solution with a professional finish. It is a template, but it's very flexible & designed not to look like a template at all.

Using the new brand identity we selected a library of sporty and spa type images to bring the website to life.

Marketing Campaigns

We regularly work closely with PACE to achieve their seasonal marketing goals, whether they are trying to drive membership or promote specific offerings, we tailor adverts & marketing materials to their needs.

If you’re looking for a new brand identity or a new website design you can find out more on the Glow Creative website.