Mellow Colour - SEO Services & Website Design Project
22nd January 2015
Glow Creative & Mellow Colour go back along way, we have worked with Mellow Colour for many years, assisting with design, PR & tradeshow organisation. We have helped them to promote their brand around the world & travelled to Australia & Germany making sure their trade show presence is spic & span.
In 2014 Mellow Colour asked us to redesign their website & improve their SEO. We worked with them to create a bespoke website design, incorporating some nice little features including Printer Directories & showcasing their varying services to both printers & brand managers around the world. Mellow Colour’s main focus was increasing their global website traffic through our SEO services.
We took their brief for a clean & modern website, that clearly showcased the different sides of the business. We developed a site map & presented website designs that matched their brand & communicated their offering. Once the website designs were approved we built the site using the Glow Creative CMS - this gives Mellow Colour full control over the pages, navigation & all content on their website.
Once the site was looking the part, we worked with Mellow Colour on their SEO & content to ensure that the website would really work for them as well.
The first step was to identify which keywords were right for the sector. We researched & identified a few popular keywords & phrases around colour management & ISO 12647. With their old website, Mellow Colour didn’t rank on Google for either of these phrases. Following our SEO services, we regularly see Mellow Colour on page 1 of Google for their chosen phrases & have seen a marked increase in web traffic.
How did we achieve this? SEO Services.
The content authors at Glow worked through all of Mellow Colours content & meta data to ensure the right keywords & phrases were used correctly. We strategically selected keywords & content to align with Mellow Colours SEO goals. Once the website was live & published we measured the success of the SEO work we had done so far & then made a plan to move forwards.
We integrated a blog which allowed us to strategically publish & amplify more SEO content to drive more traffic back to the site.
We worked closely with Mellow Colour to plan blog titles that would work for them, but also help to position them as a knowledge leader in the field of global colour management for brands. We write regular content for their Blog with a view to increasing traffic & continuos SEO improvement.
Mellow Colour are now on page 1 of Google for their main priority keyword - ISO 12647, they also receive a lot of traffic around printing standards & colour management systems. Since we launched the redesigned and optimised site website traffic has doubled.
Alan Dresch at Mellow Colour, said "We worked with Glow Creative as we recognised the need to update our website & we were keen to improve our appearance online. Glow talked to us about techniques to improve our website traffic & we appointed them to both redesign the website & rewrite the content for Search Engine Optimisation. We have been pleased with the results, not only does the website now reflect exactly what we do & who we work with, it is also bringing us a lot more traffic & people are finding us online. Glow continue to write our blog & guide us down the digital marketing path."
If you're looking for a website redesign, or help with keyword SEO and SEO services, get in touch.