Inspirational Engaging Marketing
The Lighter Side of Dark by Newcastle Brown Ale
15 August 2011
Using imagination, patience, design, creativity & natural light to create their message, Newcastle Brown Ale’s Shadow Art has debuted in San Diego’s night life hub, the Gaslamp district & will be on display now until the end of September.
The creative installation uses in the region of 3000 bottle tops to bring a 128 square foot shadow sculpture to life on a billboard.
This campaign engages with the audience on so many levels – mixing traditional print, billboard advertising, QR codes, digital marketing, video & social media. Great work for Newcastle Brown Ale.
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