Social Media Marketing - Why You Shouldn't Ignore It

Connecting with your audience online

05 April 2011

Facebook, Linkedin & Twitter, to name but a few ...The world of social media continues to develop and expand, giving customers new ways to interact with brands. At the moment Facebook has over 350 million active users worldwide, 50% of these users log onto the website every day. You Tube is currently the 4th most visited site on the internet, 2-3 new Twitter accounts are activated every second and millions of “tweets” are posted every day.

Social Media websites have changed the way in which we interact with others, creating a new environment where people are more available and more instantly reachable. It is an environment of exchange, where communication flows from everyone, in all directions. Brands are no longer just pushing messages out to people in the form of mass communications. Many businesses find social media a great opportunity to engage with their target audience on a personal level that could never have been achieved via other media – plus, what is even better, Social Media is a free channel that anyone can utilise.

Interaction and engagement are key with social media marketing. Sites like Facebook and Twitter give businesses the opportunity to stay in touch with the customers by delivering interesting, engaging, quality content and adding value to the services and products they offer. Social media allows brands to engage with their audience, while enabling consumers to communicate back to them, express their opinions, values and preferences. This two-way dialogue creates a valuable relationship between your brand and your customers.

Research suggests that adults on average spend 15 or more hours on the internet every week. With Broadband access set to grow from 55% to 90% in 2012 there will be more people online than ever before. Don’t ignore the power of Social Media - it gives your business outstanding visibility, helping your brand stay in your consumers’ mind, increasing referrals and word of mouth.

Social Media shouldn’t be taken lightly – it should be planned and a considered part of an integrated marketing strategy. Have you considered what the objectives are for your business using these channels? Have you found out which channels are the best to adopt for your audience? Have you linked your marketing efforts to ensure your customers interact with your regularly?

Glow Creative can work with you to develop a strategy, develop a message and come up with the creative ideas you need to make it a success. Social Media is accessible, flexible and cost effective and it can help you spread the news of how great your business is faster than never before. What are you waiting for?

Connect with Glow Creative Marketing Ltd:
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Twitter: @glow_creative