15 February 2012
Facebook now has more than 800 million users worldwide and at the end of last year, Twitter reported an average of 230 million tweets per day and the number of people browsing the site up by 70% compared to the start of the year. We are, of course, talking about the ever growing world of social media. 01 February 2012
At Glow Creative we have developed an un-curable addiction to new Social Media channel Pinterest. But what is all the fuss about? Read on & get Pinning! 31 October 2011
There is no such thing as a business that is too small to have a marketing strategy. Read on to find out why. 27 October 2011
We are 8 weeks away from a great marketing opportunity, are you ready to connect with your customers, surprise & delight them, or do you need our help?14 October 2011
I think it's fairly safe to say most businesses can now see that using Social Media will have a positive effect on their brand. This infographic by Weber Shandwick offers 9 great tips on how to best use Social Media to be a World Class brand. 22 September 2011
We regularly meet established businesses all with a similar problem. They have developed & grown as a business but often feel they have outgrown that first logo they had. Their brand has become inconsistent and their website & literature doesn't deliver the right message. It is an ideal time to get Glow Creative involved for a brand management exercise. 12 September 2011
We were approached by an established farm shop on the outskirts of Durham for a rebrand and a range of printed communications materials to help raise their profile across the area. 07 September 2011
Ladies in business in & around Durham - Glow Creative are delivering an eMarketing presentation at the next FIND event. 05 September 2011
During one week, 29 August -- 3 September 2011, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It is easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift. 30 August 2011
We've created a bespoke Facebook Business page for Glow Creative - it's a great way for us to engage with our clients & potential clients. Take a look & imagine what this could do for your business. 25 August 2011
County Durham Enterprise Agency (CDEA) approached Glow Creative for a new logo. A modern, simple & clean look was required. 23 August 2011
Check our handy tips on how to integrate your social media channels and get the best results from your social media marketing strategy. 15 August 2011
Although I am always on the look out for creative, innovative marketing, this is one of the most imaginative things I have seen in a while, so I just had to share it. 26 July 2011
We have a few tips to keep your visitors engaged with your brand online - your website not only needs to look great, the content needs to be concise and engaging. 26 July 2011
Do you understand the difference between a brand and a logo? Do you know what good Brand Management can do for your business? Read on for our ideas on the subject. 26 July 2011
Google calls Google+ a 'project' rather than a product, as the application is still far from a final version. It is very likely to remain as a flexible, constantly-changing application. 29 June 2011
An independent marketing consultant will bring you the know-how and good ideas to ensure you have an outstanding marketing strategy in place. 08 June 2011
Trade shows are a unique opportunity for businesses to engage in face-to-face interaction with a large number of potential customers, gathering crucial information & starting long term relationships with their prospects. 08 June 2011
With all of the different media channels that are available today it is more important than ever to establish Brand Guidelines to define a consistent brand image. 27 May 2011
Well, we think it's very important - eMarketing reports will provide a lot of valuable information to allow you to communicate more & more effectively with your audience. 27 May 2011
eMarketing is an easy, cost-effective way to keep in touch with your customers, but some bad email practices might scare your customers away. 27 May 2011
This week saw London host the Brand Perfect Tour, an event that brings food for thought on branding practices. 05 May 2011
The role of promotional material such as business cards, brochures, banners and websites is to inform your clients about your company and your products or services. The impression you customer will get, however, goes beyond the message communicated through the copy & imagery in the promotional material. 05 May 2011
Email marketing is one of the most cost-effective ways to reach your customers in real time. When setting up an eMarketing campaign don't under estimate the need for planning. 06 April 2011
The Christmas sales have only just finished, but supermarkets have already packed their shelves ready for the next seasonal event on the calendar, be it Easter, or the start of Spring.05 April 2011
Facebook, Linkedin & Twitter, to name but a few ...The world of social media marketing continues to develop and expand, giving customers new ways to interact with brands. We will keep you up to date with our Blog, sending you valuable inspiration, ideas & advice.
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